Understanding and Improving the Visitor Experience: How Can We Increase the Positive Social Impact of Animal–Visitor Interactions?
Publication Type: |
Journal Article |
Year of Publication: |
2024 |
Authors: |
Emily M McLeod, Kelly S Fielding, Angela J Dean |
Publication/Journal: |
CABI Books |
Keywords: |
animal–visitor interactions, avi, choice and control, wildlife conservation. |
Abstract:
Animal–visitor interactions (AVIs) are a common component of many zoo-based captive wildlife tourism experiences, often involving some form of close proximity and/or physical interaction with a captive animal. While AVIs are commonly thought to play an important role in connecting visitors to wildlife and encouraging pro-conservation behaviour, until recently there has been little empirical research examining the effectiveness of AVIs in achieving these outcomes. In this chapter, we outline recent studies that have started to explore which components of AVIs are important for connecting with visitors, and we discuss the role of animal welfare and welfare literacy in creating positive visitor experiences. This growing body of literature is starting to challenge the assumption that physical contact with captive animals is essential for creating positive visitor outcomes and experiences. Instead, providing welfare-positive AVIs that prioritize animal choice and control and give visitors opportunities to learn about and observe the animals’ natural behaviour may be equally, if not more, effective at encouraging positive attitudes towards wildlife and conservation.