Some Animals Are More Equal than Others: Wild Animal Welfare in the Media

The media can reflect social opinion and influence debate and policy. Wild vertebrate welfare issues are regularly reported in the media, but there has been no study of the type and frequency of their coverage. We compiled a list of potential wild vertebrate welfare issues in the United Kingdom, recording how often each issue was […]

Investigating the impact of media on demand for wildlife: A case study of Harry Potter and the UK trade in owls

In recent decades, a substantial number of popular press articles have described an increase in demand for certain species in the pet trade due to films such as “Finding Nemo”, “Ninja Turtles”, and “Harry Potter”. Nevertheless, such assertions are largely supported only by anecdotal evidence. Given the role of the wildlife trade in the spread […]