An investigation of the impact of Melbourne Zoo’s “Seal-the-Loop” donate call-to-action on visitor satisfaction and behavior

Modern zoos are uniquely positioned to educate the public about environmental issues and promote conservation action. This report investigates the introduction of a donation request during an interactive fur seal presentation (as part of Melbourne Zoo’s “Seal-the-Loop” initiative) on visitor satisfaction, perceptions of donation as a way to help wild fur seals, and donation behaviors. […]